Have you ever wondered why that "perfect job" keeps reappearing on job boards, yet you never hear back? If you're nodding your head right now, you're not alone. This is one of the most frustrating mysteries of modern job hunting, and it's time someone gave you the real answer. Let me share something that might save you months of wasted effort and transform how you approach your job search. The Question Every Job Seeker Asks As an HR Consultant, I hear this almost daily: "Why does Company X keep posting the same position every few months? I've applied three times, but they never call me for an interview. And when my friend got called in, the job was still posted weeks later. What's going on?" It feels like a cosmic joke, doesn't it? You polish your CV, craft the perfect cover letter, hit submit with hope in your heart, and then... silence. Weeks later, there's that same job posting, mocking you from your screen. Here's the honest tru...
Have you ever wondered why you can have a degree yet still struggle to land a job, while employers complain they can't find qualified workers? If this question resonates with you, you're not alone. Across Kenya and the broader African continent, we're facing a paradox that's reshaping the future of work: record-high education levels coexisting with severe skills shortages. Understanding this disconnect isn't just academic, it could be the key to unlocking your career potential. The Numbers Behind the Crisis According to World Bank research, between 40-60% of firms across Africa identify skills shortages as a major obstacle to their growth. Let that sink in. More than half of African businesses can't find the workers they need, not because people aren't available, but because the available workforce lacks the right skills. This isn't a small problem affecting a few industries. It's a systemic challenge touching every sector of our economy, from agri...